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Using "+" in Email Addresses (Subaddressing)

Understand how using in “+” email addresses lets you manage multiple Dines accounts

Subaddressing

When working with multiple Dines accounts, you may notice that some email addresses include a plus sign (+). For example;

Account #1: care@dines.co.uk
Account #2: care+venue@dines.co.uk
Account #3: care+restaurant@dines.co.uk 

If that doesn’t look like a “normal” email to you, don’t worry, we understand. In this guide, we’ll briefly explain what the “+” means in email addresses, and why we use it for companies with more than one account.


What Does + Mean in Email Addresses?

The “+” part is a feature supported by many email providers, and is known as “Subaddressing” or “Plus Addressing.” 

Anything added after the + and before the @ in the address is ignored by your email provider when delivering emails. As a result, all of the email addresses in the example above will deliver messages to the same inbox. 

From an email delivery point of view, these addresses are treated as the same. Effectively, the text between + and @, is a way of “tagging” emails that arrive in your inbox. 

Why Do We Suggest Using Subaddressing?

Each Dines account must be linked to a unique email address.

In some situations, a venue or operator may need more than one account, for example;
  • Multiple venues under the same business (e.g., “pizza+edinburgh@restaurant.com,” “pizza+london@restaurant.com,” “pizza+dublin@restaurant.com,” etc). 
  • Separate accounts for events and permanent sites (e.g., “contact+bricksandmortar@icecreamshop.com”, “contact+festivals@icecreamshop.com,” etc).
Rather than asking you to create additional email inboxes, which can become tricky to keep track of, we recommend subaddressing so that each Dines account remains unique, and all account emails are delivered to one inbox. 

Depending on your setup, we may ask you to create an account using a + in your email address, or we may duplicate an existing account and add a + to the email address on your behalf. 

Will I Still Receive Emails?

Absolutely. All emails will continue to be delivered to your original email address, including password resets, contact from us, and contact from your customers. 

You don’t need to change anything on your email account, and emails will not be lost because of the +. It is just a way of differentiating accounts. 

Other Handy Things To Know

  • The email address with “+” is your username for logging into Dines. That means that if you ever need to reset your password, you should include the “+” in the field when prompted. Of course, the password reset email will still be received in your standard inbox (but do check spam/junk folders, just in case). 
  • While “+” accounts handle their own menus and reporting, they can actually be combined if you wish, with a Dines Organisation Dashboard. The Organisation Dashboard links all accounts together so that you can view them as a whole. If you’d like that set up, please get in touch. 
  • Providers that are known to support subaddressing are; Gmail, Google Workspace, Outlook, Hotmail, Live, Microsoft 365, Yahoo, iCloud, Fastmail and Proton Mail. This is the vast majority of modern email providers. The only providers that may not support subaddressing are legacy ISP email addresses (such as AOL), or heavily customised corporate email setups. 

And that’s everything! Thank you for reading through our guide on Subaddressing. If you have any questions or feedback at all, or if there is a particular Knowledge Base article you’d like to see, please get in touch. You can reach us via email at care@dines.co.uk, or use our Live Chat and WhatsApp support services by clicking here.